“Designed to be different, you make the rules.”
Being a whisky company there is a massive misconception that we are aimed at an older generation and also specifically males. We also offer a range of products and services that our consumers are unaware of.
- 18-25 year olds
- Use of social media
- Young professionals
- Enjoy Cocktails/Shopping.
- Brand Awareness- Increasing brand awareness by reaching out to a range of markets and using different variety media, which Haig have not used before.
- Expanding the market: Currently our market is mainly male and between the ages of 18-25, we want to expand this and reach to a larger group of consumers.
- Reinforcement: Showing that although we have expanded the brand and the brand have grown that we still have the same values as when we all started.
- New Product Awareness: Spreading awareness for “HAIG AT HOME” a service, which will be offered, and the packages that are involved in this service.